For this exercise we were asked to select a word from the same list as for the previous exercise and to make a moodboard.
I thought it would be interesting to use the word I had chosen before - kitchen. And so picking up from my earlier kitchen explorations I searched in magazines, catalogues and online for images and text.
I sorted them into categories and started to paste them into place. This in itself was an interesting process. Just by moving images and words around the board brought new ideas and thoughts about the topic. For example, by placing a laptop image, representing using the kitchen as a place of work, alongside an image of kitchen scales, made me think about home/work balance - so I pasted those words onto the scales.
Something that was evident was the amount of stereotyping in advertising - I know it's not necessarily a bad thing - it can be used to great effect and with great humour.
This was an enjoyable and playful activity - but also proved to be a useful tool.
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